Fires, workplace violence, employee injuries and natural disasters – these are just some of the most common situations that can affect your business through a damaged reputation, loss of customers and reduction in revenue. Responding quickly and confidently in a crisis situation can be the difference between ruining your company’s reputation and emerging as a responsible organization with good leadership.
Crisis planning in no longer just good business. Having a crisis plan is a business imperative, and it’s required of vendors who supply Fortune 500 companies.
IMA has introduced the crisis management guide as part of its commitment to help protect your assets. As roadmap to navigate the issues inherent in a crisis, the guide helps your company develop a plan that addresses three key areas:
- Emergency response
- Media management
- Disaster recovery
IMA’s crisis management guide can be customized to form your company’s own crisis management and emergency response plan. Because the risks your business faces are unique, IMA can adjust your plan to prepare for the issues specific to your company and industry. A good crisis management plan should:
- Protect your reputation
- Prevent losing customers
- Support your employees
- Avoid reductions in revenue
- Contain unbudgeted expenditures