Executive Bios | Marcia Benshoof

Marcia Benshoof is president of IMA of Colorado.  As a proven leader with deep insurance and business expertise, Benshoof oversees operations and continues a tradition of excellence for IMA of Colorado and its nearly 200 Denver employees.

Prior to joining IMA, Benshoof served as chief business officer for Pinnacol Assurance for 11 years.  At Pinnacol, she was responsible for all business operations and directed the performance of 11 profit centers across four comprehensive market segments. She oversaw all aspects of underwriting, safety and claims service for Pinnacol’s 58,000 customers and was instrumental in Pinnacol’s advancement to one of the nation’s highest performing worker’s compensation carriers.

Benshoof has more than 30 years experience in the insurance industry including executive positions within the workers compensation and managed care marketplaces. She has deep sales and product development experience and academic credentials from a faculty position with the University of Colorado Health Sciences Center. Benshoof holds a bachelor's degree in clinical psychology and a bachelor's degree in counseling, both from the University of Northern Colorado. She serves on a number of boards and committees including the Healthcare Executive Forum and Colorado’s Business Leaders in Managed Care.